A contemporary café in Kozhikode that serves signature milkshakes. As a lifestyle brand reaching out to the youth looking for unique experiences, we decided to go with a name that stands out among the clutter in a saturated F&B segment – 32° Fahrenheit.

For the identity design, we decided to go Dutch. While the brand name is a hat tip to Daniel Gabriel Fahrenheit, who lived most of his life in the Dutch Republic, the brand identity’s Dutch flavour celebrates the Dutch eminence in dairy farming – giving the brand an international touch, keeping in mind the brand’s future plans of opening up franchises outside the country too.