Dolphin Bakery is a nifty bakery located in the UAE. When we set out to create the Brand Identity for Dolphin Bakery, we wanted the design to serve two purposes. One, to reflect the ethos of the fun, joyful, and energetic food brand that Dolphin Bakery was. Two, the brand identity should be versatile enough to be used in the high-volume packaging that the brand will require, without compromising on design or communication.

The Dolphin, of course, made for the perfect visual to embody the name and ethos, while we decided to go with a sporty and unique wordmark in both Arabic and English. And the mono-colour design ensured it translates into any medium, including signage and packaging, without losing its character or charm, while keeping production costs down.